Concept Designer - The One Who Introduced Flood Lit Polo, Fashion & Music on the same platform - The Block Buster Format

It all started with a realization that in order to generate new POLO fans, a more spectator friendly format has to be introduced. And that format has to be played in an easy going environment which lends itself for people to move around, interact and celebrate the game of Kings. This is when FAIZ developed the 3 course bonanza by conceptualizing a Flood Lit Sand Polo on a much smaller arena, well complemented with Upbeat music and wine, followed by High End Fashion Show and an after match party. The concept was an instant success and became Highlight of the entire season. The event was equally popular with print and digital media as well. No wonder, the concept was adopted by other Polo centers like Hyderabad, Bhavnagar and Jaipur.